Pipeline
NPD-003DEMORegulatory TrackHigh
Bottled Herbal Tea
Owner: Dr. Nan (R&D) · Feasibility Gate · At Risk
Launch
67d
15 Sept 2026
Readiness
20%
Risk
Critical
Latest gate
Hold
NPD Brief — 1-page gate input
Completeness100%
Commercial targets & base forecast
Base Forecast Cups = Store Count × Cups/Store/Day × Selling Days = 86,400 cups
Feasibility checklist
8 dimensions · status + owner + evidence + risk + action
| Item | Status | Owner | Risk | Action / comment |
|---|---|---|---|---|
| Market fit & customer occasion | ||||
| Target price & GP | ||||
| Launch date & channel | ||||
| Core ingredient availability | ||||
| Store operational complexity | ||||
| Regulatory & claim risk | ||||
| Supply-chain feasibility | ||||
| Sustainability / clean-label feasibility | ||||
Assigned track: Regulatory Track
Feasibility Gate Decision
HoldCannot record Go/Approve until resolved: Mandatory items unresolved
Decision history & sign-offs
- Hold10 Jul 2026 · NPD Committee (Demo) (NPD Committee)
Hold pending FDA feasibility and lab quotation; revisit next committee.
Attachments — PDF / JPG / PNG (0)
Next action & blockers
Lock 1: Supplier price confirmed
OwnerDr. Nan (R&D)
Open blockers4
Open tasks17
PO statusBlocked
Lock 1: Supplier price confirmed
Lock 2: MOQ approved
Lock 3: Lead time & buffer approved
Critical ingredient OOS risk before launch
1 data-quality issue(s)