Bottled Herbal Tea
NPD-003 · Regulatory Track · Feasibility Gate
Readiness: 20%
Risk: Critical
Launch: 15 Sept 2026
Concept & commercial
ConceptShelf-stable bottled herbal tea with a wellness claim.
Target customerHealth-conscious 30-45
ChannelRetail
Selling priceTHB 49.00
Target GP60%
Cost & margin
Food cost %—
GP %—
Total cost/cupTHB 0.00
FormulaDraft
Final forecast—
Timeline & RACI (per step)
| Step | Planned | Actual | Responsible | Authorized | Status |
|---|---|---|---|---|---|
| Idea & Brief | 10 May 2026 – 15 May 2026 | — | Marketing / Commercial | NPD Committee | Not Started |
| Feasibility Gate | 15 May 2026 – 18 May 2026 | — | R&D | NPD Committee | Not Started |
| Product & Costing | 18 May 2026 – 28 May 2026 | — | R&D | Finance | Not Started |
| Supply / QA / ERP | 28 May 2026 – 11 Jun 2026 | — | Procurement | QA / Regulatory | Not Started |
| Training Brief Readiness | 11 Jun 2026 – 16 Jun 2026 | — | Operations | NPD Committee | Not Started |
| Pilot | 16 Jun 2026 – 23 Jun 2026 | — | Operations | NPD Committee | Not Started |
| Launch Gate | 23 Jun 2026 – 26 Jun 2026 | — | Marketing / Commercial | NPD Committee | Not Started |
| Commercial Launch | 26 Jun 2026 – 27 Jun 2026 | — | Operations | Marketing / Commercial | Not Started |
| Post-Launch Review | 27 Jun 2026 – 26 Aug 2026 | — | Marketing / Commercial | NPD Committee | Not Started |
PO readiness — 10 lock points
| 1 | Supplier price confirmed | Not Started |
| 2 | MOQ approved | Not Started |
| 3 | Lead time & buffer approved | Not Started |
| 4 | Claim, label & allergen approved | Blocked |
| 5 | Shelf life approved | Not Started |
| 6 | Backup supplier / substitution defined | Not Started |
| 7 | Specification, COA & quality documents complete | Blocked |
| 8 | ERP & master data ready | Not Started |
| 9 | Standard cost approved | Not Started |
| 10 | POS selling code & price ready | Not Started |
PO status: Blocked — Lock 1: Supplier price confirmed; Lock 2: MOQ approved; Lock 3: Lead time & buffer approved; Lock 4: Claim, label & allergen approved; Lock 5: Shelf life approved; Lock 6: Backup supplier / substitution defined; Lock 7: Specification, COA & quality documents complete; Lock 8: ERP & master data ready; Lock 9: Standard cost approved; Lock 10: POS selling code & price ready; Forecast not signed off; Formula not approved
Gate decisions & e-signatures
Feasibility: Hold — Hold pending FDA feasibility and lab quotation; revisit next committee. (NPD Committee (Demo), 10 Jul 2026)
Launch KPIs
| Taste Acceptance | — | Insufficient Data |
| Launch OOS | — | Insufficient Data |
| Store Execution | — | Insufficient Data |
| Sales vs Forecast W1 | — | Insufficient Data |
| Supplier OTIF | — | Insufficient Data |
| Actual GP | — | Insufficient Data |
Generated by Jiancha NPD Control Tower · 10 Jul 2026 · SOP-NPD-001