Summer Lemon Tea
NPD-002 · Fast Track · Post-Launch Review
Readiness: 100%
Risk: High
Launch: 10 Jun 2026
Concept & commercial
ConceptRefreshing lemon green tea using existing approved ingredients.
Target customerStudents & commuters
ChannelCompany
Selling priceTHB 65.00
Target GP70%
Cost & margin
Food cost %17.7%
GP %82.3%
Total cost/cupTHB 11.53
FormulaApproved
Final forecast43,659 cups
Timeline & RACI (per step)
| Step | Planned | Actual | Responsible | Authorized | Status |
|---|---|---|---|---|---|
| Idea & Brief | 20 May 2026 – 25 May 2026 | — | Marketing / Commercial | NPD Committee | Not Started |
| Feasibility Gate | 25 May 2026 – 28 May 2026 | — | R&D | NPD Committee | Not Started |
| Product & Costing | 28 May 2026 – 07 Jun 2026 | — | R&D | Finance | Not Started |
| Supply / QA / ERP | 07 Jun 2026 – 21 Jun 2026 | — | Procurement | QA / Regulatory | Not Started |
| Training Brief Readiness | 21 Jun 2026 – 26 Jun 2026 | — | Operations | NPD Committee | Not Started |
| Pilot | 26 Jun 2026 – 03 Jul 2026 | — | Operations | NPD Committee | Not Started |
| Launch Gate | 03 Jul 2026 – 06 Jul 2026 | — | Marketing / Commercial | NPD Committee | Not Started |
| Commercial Launch | 06 Jul 2026 – 07 Jul 2026 | — | Operations | Marketing / Commercial | Not Started |
| Post-Launch Review | 07 Jul 2026 – 05 Sept 2026 | — | Marketing / Commercial | NPD Committee | Not Started |
PO readiness — 10 lock points
| 1 | Supplier price confirmed | Complete |
| 2 | MOQ approved | Complete |
| 3 | Lead time & buffer approved | Complete |
| 4 | Claim, label & allergen approved | Complete |
| 5 | Shelf life approved | Complete |
| 6 | Backup supplier / substitution defined | Complete |
| 7 | Specification, COA & quality documents complete | Complete |
| 8 | ERP & master data ready | Complete |
| 9 | Standard cost approved | Complete |
| 10 | POS selling code & price ready | Complete |
PO status: Allowed
Gate decisions & e-signatures
Feasibility: Go — Existing ingredients, low risk — Fast Track. (NPD Committee (Demo), 10 Jul 2026)
Formula: Approve — Tasting 90% positive. (NPD Committee (Demo), 10 Jul 2026)
Launch Readiness: Go — All dimensions ready; war room set. (NPD Committee (Demo), 10 Jul 2026)
Post-launch sales & achievement
Achievement (W1): 94% — 13,200 actual / 14,000 forecast cups
Launch KPIs
| Taste Acceptance | 90.0% | Healthy |
| Launch OOS | 2.0% | Healthy |
| Store Execution | 97.0% | Healthy |
| Sales vs Forecast W1 | 94% | Healthy |
| Supplier OTIF | 98.0% | Healthy |
| Actual GP | 71.0% | Healthy |
Generated by Jiancha NPD Control Tower · 10 Jul 2026 · SOP-NPD-001